PORTFOLIO
I combine creativity, research and strategy
to develop human-centered messaging, products and campaigns.

Currently collaborating with planning, design and engineering to translate future-market signals into engaging human-centered tech/product strategies.

Led the Design and Marketing practice for an angel/seed firm. Combined creativity, research and strategy to help startups refine messages, develop product plans, open new verticals and do good things.

Led development team to improve a product’s user experience and performance while reducing material cost by 9%. Spearheaded redesign of app to help users see warning signs of chronic diseases.

Led the strategy, production and execution of a national sales campaign. Drove a 148% increase in sales of our most profitable products, which also enabled clients to eliminate hazardous fumes.

Led global positioning, promotions, content and launches for a power electronics manufacturer. Designed sales campaigns, growing revenue from ~$8.5M to ~$13M, while helping clients cut their energy costs and consumption.

Managed engineering team, obtained funding, oversaw development, built a channel and completed 2 US DoE projects. Became the 1st US manufacturer to meet the SAE’s J1772 protocol, helping democratize fast charge technology.